pigeonstudio ℗ is a graphic design studio based in Chongqing and Taiwan with diverse cultural perspectives.
The essence of design is communication. Communication occupies most of our project time. We solve problems and bring value through communication and design.
We do not blindly follow trends, maintain a classic and unique understanding, and strive to find a balance between commercial needs and visual perfection.
The essence of design is communication. Communication occupies most of our project time. We solve problems and bring value through communication and design.
We do not blindly follow trends, maintain a classic and unique understanding, and strive to find a balance between commercial needs and visual perfection.
type：Branding 品牌视觉
art director：gezi
designer：gezi、jiangX
client：杂啊MSZAA便利店
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MSZAA convenience store, open for interesting people!
MSZAA Convenience Store is an online convenience store for modern people with interesting souls. The brand adheres to the concept of "Interesting! Not closed", selects and develops unique grocery items, so that interesting products are conveniently available and enjoyable.
In order to maintain the theme atmosphere of the convenience store and have a unique idea, we used the familiar color ribbon as the main symbol, and derived various convenience store related objects from the ribbon stripes as auxiliary graphics, with fresh red, blue and white We create a refreshing convenience store vision for the brand.
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杂啊便利店，有趣不打烊！
杂啊MSZAA便利店 是一个爲擁有趣味靈魂的現代人開設的網上便利店，品牌秉承“有趣！不打烊”的理念，挑選並開發風格獨特的雜貨單品，讓有趣的商品便利取得，愉悅的心情隨時擁有。
在保持便利店的主題氛圍並帶有獨特性的構想上，我們使用了大眾熟悉的色帶作為主要符號，並從色帶條紋衍生出各種便利店有關物件作為輔助圖形，以清新紅藍白配色搭配醒目文字及標語，為品牌創造一個令人耳目一新的便利店視覺。
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